Mark Cuban reminds entrepreneurs: “It’s not your dream because the market doesn’t care.”

In a WSJ podcast, famous serial entrepreneur Mark Cuban talked about Mavericks, “Shark Tank” and even Elon Musk. He also shared interesting tips for entrepreneurs and investors.

When asked for advice on entrepreneurship, Cuban emphasized the importance of preparation: “Be prepared. It’s not about your dream. The market doesn’t care about your dreams, right? The market doesn’t care what you think. You are special. The market cares about your product or service and how well you can sell it and how happy you make your customers.”

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In other words, Cuban suggests focusing on what can be controlled. The market is only interested in product quality, sales skills and customer satisfaction.

Cuba’s advice is consistent with Warren Buffett’s advice on investing in the stock market. “You have all these feelings. The stock doesn’t know you have it. The stock just sits there. It doesn’t matter what you paid. It doesn’t matter if you had it or whatever. So, any emotion I’m not talking about the cross-market.

One of Cuba’s best investments was probably the Dallas Mavericks. He bought the team in 2000 for $285 million and agreed to sell 73 percent of it for $3.5 billion late last year. He will still retain 27% of the shares.

However, he doesn’t seem to remember exactly how many companies he invested in during his time on the TV show “Shark Tank.” “I have no idea. I know I’ve invested 23, 24, 25 million, I’ll give 20 million … maybe 29 million, but I mean, I have several companies that have a market value of 100, 200 million dollars. “I own 10, 20, 30 percent, so if I’ve only invested 29 million in total, I’ve made a lot of progress.”

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When asked about pitching investors and whether it’s a bad idea to tell a long story, Cuban says, “If you start, tell me about Grandma and Grandpa, and how they brought this country to life.” came, or how your dog died. When you were six years old and it scarred you for life, any of those things that aren’t business specific, the potential investor just wants to know about you and what you can do. Now and what can he do.”

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Of course, he has much more advice for aspiring entrepreneurs. For example, “Raising money is not an achievement, but an obligation.” While that might sound like a big win for funding, it really means you now have a responsibility to use that money wisely and show results. Investors expect you to grow your business and use your money well. So, real success is how well you use your financial resources to achieve your goals and deliver on your promises to your investors.

He also shared that the most important piece of advice he would give to someone starting their first business is that “sales cure everything.” In other words, if you can focus on selling and making money, it can solve a lot of problems.

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The article Mark Cuban Reminds Entrepreneurs That “It’s Not About Your Dream Because The Market Doesn’t Matter” originally appeared on Benzinga.com.

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